First up on Saturday was the wonderfully written and produced series Gente-fied, directed by Film Independent Fellow Marvin Lemus (Project Involve 2015) and co-written by Lemus and Linda Yvette Chávez (Fellow, Project Involve 2010; Screenwriting Lab 2015.) The festival screened all seven episodes of the show, each focused on one of seven characters dealing with life and the effects of change in LA’s redeveloping Boyle Heights. From the moment Lemus stepped onto the stage to introduce the series, his humor and excitement came shining through—in hindsight, an indication of what was to come during the post-screening Q&A. The project was produced with the support of Macro ventures and executive producers Aaliyah Williams and the truly talented America Ferrera (Ugly Betty, Real Women Have Curves.) Along with their stellar cast, the Gente-fied filmmakers do a wonderful job presenting characters with complexity and depth, dealing with subjects that might on the surface seem like familiar Latino tropes. Yes, there’s a mariachi band that is the focus of one episode. But the story deals with the themes of friendship, generational divides and machismo. And yes, there’s a character that’s a graffiti artist. But she’s a lesbian dealing with how to honor her talent as an artist while at the same time showing respect for her elders. Though the overarching focus is on identity and the impact of gentrification, there are laughs—a lot of laughs. After watching all seven episodes, I’m excited to spend more time in this world with these characters—good thing, since the series is currently being developed for television. Following the screening, Ferrera, Williams, Lemus and Chávez joined screenwriter Josefina López (Real Women Have Curves) and community organizer Nancy Meza of Defend Boyle Heights for an in-depth discussion of the series as well as diversity in film and the ongoing gentrification in Boyle Heights and other areas of LA. Justin Simien (Dear White People) served as moderator of the panel, which was both impassioned and insightful. Lemus spoke about wanting to create a “neighborhood” in this series—a community of characters with all the complexity that comes with the collision of people who see things differently and all feel are right in their own specific way of thinking. Chávez was also excited to show the generational differences in the use of language, which she felt was “so well supported by our actors.” Chávez said. As the panel continued, it became clear that the project owed its very existence to Macro Ventures, a disruptive media company focused on the multicultural market. Executive producer Aaliyah Williams sees Gente-fied as “the ultimate expression of how we want to support artists.” López made the point of why she finds gentrification so upsetting, to resounding applause. “Culture is about showing your specificity, your passion,” she said. “Nobody wants their community to turn into a IKEA catalogue. We don’t want that in Boyle Heights.” To that end, the creative team of Gente-fied made sure to include Meza in the process of developing this project. The result was clear: the series’ subject matter truly stuck a cord with NextFest audiences. Chávez made the point that it’s important to learn from people who understand these communities, that doing so allows one to write from a place of love. “And when you write from a place of love, you’re going to get very complex, interesting, multi-layered characters,” she said. Ferrera said it best: “If there’s room for as many white stories as there are on television, there’s room for your story.”
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