Learning How To Think Like A Publicist What You Need To Know
HOW TO THINK LIKE A PUBLICIST There are two ways to publicize your film: you can hire a publicist, or you can do it yourself. Either way, it’s best to be prepared and on top of it, because publicity is all about capturing moments in the life of your film—and the payoff can be substantial. As independent publicist Annie Jeeves put it for Film Independent Members at a Tuesday night Education seminar held August 22: “[Great publicity] makes you much more attractive to a potential distributor....